|May 18, 2016: Free Videocast Workshop for Texas Nonprofit Organizations (Statewide)
“Pfizer Strategic Legal Thinking Seminars for Nonprofit Executives – Building a Brand: How to Create and Identity for Your Nonprofit that Works and is Legally Protected”, May 18, 2016, 12:00 PM to 2:30 PM CST
For most nonprofits, their names and logos are an integral part of their brand and reputation. In the age of cyber space, the rules surrounding your trademarks and brand are even more complex. This video conference will discuss the building blocks for creating an organizational identity. It will focus on the basics of trademark law. What is a trademark and how do you protect the nonprofit’s name and logo? Discuss trade dress—what it is, how you create it and why it is important. Creating a brand that is distinctive, marketable and legally protected; and reviewing common mistakes organization’s need to avoid for the protection of its brand.
This seminar is designed for board members, executive directors and other nonprofit staff and volunteers responsible for marketing, communication and fundraising
Hurry and register by Friday, May 13, 2015 online at: https://comms.dlapiper.com/5/1181/landing-pages/accept-blank.asp.