I have broken down all the advice into several blocks: team, focus, money and investors, product, development. If you want to kill your project as quickly and efficiently as possible, listen to them.

1. Don’t think about what you’re creating and for whom.
   Start a startup because everyone around you is doing startups. Don’t think about exactly what you’re launching and why. Watch the movie “The Social Network,” quickly figure out how to become a millionaire, and go for it! Find out later if your consumers need your product or not. Be sure to make as much noise around it as possible, and when it turns out that it didn’t work out, go around resenting customers, partners and investors.
2. Copy other people’s projects.
   In search of ideas get on the Internet and simply copy a popular product or service.

Unfortunately, very few superprofessionals are able to copy successfully, and their percentage of hit is not too high. And it is certainly not worth it for startups.

3. Listen to Yourself Only
   Base your startup solely on your competencies. Do not think about what the market needs today, and what it will need tomorrow. If you know how to program in PHP – start what you can write, and you will think over what to do with it later. You’ll have a B2B product in the morning, a B2C product in the evening, and a B2B2C product the next day.
4. Believe in your uniqueness.
   Fall in love with your product because it’s one and only. Walk around with it in your arms and argue with anyone who tries to criticize it. Be offended by customers and investors. Your goal is to become first an unrecognized genius and then a Facebook troll who no one wants in real life.
5. Launch as many startups as possible at the same time.
   Don’t concentrate on one project-can it fail? Work with three, five, or better yet eight. Walk around the market and tell them how much you love them all and how great they are.

True, none of them will be successful. There are exceptions, but not for startups. Yes, there are “idea factories” where corporate innovations are put on stream. But there is always a separate person responsible for each new project. Even successful serial entrepreneurs do not make several companies in parallel – only one by one, one by one.

6. Ask for everything at once.
   Don’t get bogged down: write three lines of text, draw a diagram in the shape of a hockey stick, and go to the investors. Do not be petty: do not look for money from friends and acquaintances, angels and seed funds – go straight to the largest venture capital funds (or even better – in private equity funds). Say you need a lot of money to make the world happy.
7. Hire someone to do all the work for you.
   Hire a major consulting firm (preferably international) to prepare your proposal.

The creators of such a startup recently came to me. They spent $200,000 to have a business plan made for them. And they were very surprised when I refused to look at it. What is the point of studying the work done by someone who has nothing to do with the project?

8. Don’t hire smart people.
   Don’t hire smart employees. They will argue with you, and you need those who will look you in the mouth and agree with everything. Better give out leadership positions to your brother, wife, lover and best friend (usually in such cases the startup founder says that they started it together, they are one family, etc.).
9. PR yourself, not create a product.
   Don’t do too much product. Instead, PR and spend all your free time on it. Conferences, newspapers and magazines are more important.
10. Learn to get money, not make it
    Become a professional fundraiser.

There is already a class of people in the market who know how to talk nicely and look investors in the eyes the right way to get money. But even those of them who don’t cheat won’t be able to get their startups off the ground. They just don’t have time for it-it’s all about finding money. And then they’ll throw up their hands and say that it’s the team’s fault, or the market, or consumers.

11 Don’t make life easy for the investor.
Do not think about how to pitch the project and what to say to the investor. Make as many obscure slides as possible – preferably 50, with technical terms and vague definitions. Let the investor figure it out for himself. At the same time, he will understand what a smart and hardworking person you are.

12. investment – this is the main goal.
    Once you’ve received the investment, relax and boldly go into stardom. Stop pulling on the whole project – now it’s the investor’s headache. Now you can spend money on advertising, office and equipment, and then somehow everything will work itself out.

The investor will definitely help you – but it will be more of a mentoring (and financial, of course) help. Business for you, he will not develop. Now you have an even more responsible job, because the company has a chance to grow quickly.