There is a law in business: advertising is the engine of commerce. This is an unshakable truth that has been confirmed as entrepreneurship has progressed. It is not just a set of words. The advertising business constantly goes hand in hand with business and commerce, which, by the way, can be observed everywhere.

With an increase in the level of competition in this area of activity, in direct proportion increases the need for competent, intelligent professionals who can produce high-quality ads and translate their creative ideas into life. So, it is necessary to occupy a niche business or market and open your own firm to create a quality advertising product. This is a prime example of what is a production necessity at this stage. Since the average annual growth rate is approximately 30 percent, as a consequence, there is a need to increase the share of advertising market, of great importance also has btl advertising. To assist in this can be an advertising agency.

Opening an advertising agency
A large number of commercial firms in need of quality advertising. With the growing need for advertising services are relevant questions about the creation of an advertising agency, as well as what areas in its work and the full range of services provided. For example, it may well be an agency engaged in various btl-events and btl-marketing, as well as btl-promotion of Internet sites, a firm that produces various brochures, catalogs and other printed materials, companies that deal with advertising in the media or outdoor advertising.

Here it all depends on the preferences of the owners of the company, the possibility of implementing the customer’s idea, as well as the financial capabilities of the person who is going to engage in advertising business by opening an advertising agency. Since to start an advertising business and open your own agency, you need to spend a lot of money.

At the beginning you can not make large investments in this type of business, and start small.
For example, in the beginning it is possible not to rent an office, but to use your own apartment as an office of your company, because it does not matter where you can think up and develop new projects and then bring them to life. The main thing in this business is to be able to think creatively and to have a great desire to make very high quality advertising that will be able to interest customers.

Such an agency will be able to fulfill small orders, so there is no need to have a full-fledged office. For example, fulfilling small orders for cafes, restaurants, stores, beauty salons, fitness centers a lot of other things. In such a small firm can work only a few employees who will themselves take orders from customers and fulfill them, bringing to life the ideas of the customer. In the beginning, you can engage in advertising in newspapers, on the Internet or on television.

Of course, the implementation of a major advertising campaign for such a small agency is very problematic, but to cope with the development of individual style for the company, make posters, souvenirs, banners, to hold any btl-event or action will be quite possible. At the beginning you can engage in advertising in newspapers, on the Internet or on television. Then you can gradually move on to a larger and more serious orders, which are more sophisticated and complex, which itself requires the development of the firm itself.